Humanising Language Teaching
Year 6; Issue 3; September 04

Music and Advertising

Gill Johnson
Hastings, UK

Level: Pre-intermediate - Advanced

Preparation: Choose a piece of music you think would make a good background for a TV advertisement. I have found jazz standards, pop music and classical pieces equally effective.

In class:

Divide your class into groups of 4-6. Tell them they are working for an advertising agency and they are going to advertise a product on TV. Their managers have given them this particular piece of music to use.

Each group should decide a) what kind of product the music would most suit and b) what images we would see on screen.

Finally they should either draw, or be prepared to explain their storyboards. Play the music as often as you need to.

When everyone is ready, get each group in turn to show/describe their storyboards.