A Plea for a Dignity-based Language Education Marketing - Some Rhymed Reflections

Francisco Gomes de Matos, Brazil

Francisco Gomes de Matos, an applied peace linguist from Recife, Brazil. President of the Board, Associacao Brasil America .Co-founder of The World Dignity University. Professor Emeritus, Federal University of Pernambuco. E-mail: fcgm@hotlink.com.br

The global marketing of language education should be embedded in dignity
Assessing principles, programs or practices calls for a humanizing
responsibility

When language education materials you are asked to help promote
How much attention to ethical and human-dignifying features will you devote?

Language educators should never be discriminated or humiliated
They are humbly doing their best for Humankind to be
interlinguistically educated

All language teachers should be treated with dignity
They contribute to improving global interactive quality

Languages are taught-learned for reasons galore
When languages are seriously marketed, what comes to the fore ?

When second language courses are advertised
What human-improving aspects are prioritized ?

For a DIGNITY-grounded Marketing of Language Education this is a global Plea
If you are or plan to be a Language Educator, let’s fill that gap, you and me !

If by language education publicity, language teachers rights are violated
Our repudiation of such shameful practices should be amply circulated

If the 25-century-plus tradition of language teaching we want to
seriously sustain
Let’s build a Marketing of Language Education in which humanizing fruits all
will gain